May 10, 2011
November 28, reported the Yangzhou Wenzhou shoe drop haoyan: 3 years for 90% of people dressed in Wenzhou shoes “, causing a strong interest in Yangzhou business. Many people have come to call, ask the Yangzhou City Mall is now selling brand of shoes and Wenzhou shoe with the same brand is “Pisa” Wenzhou shoe products are compared to the market price to below 50% or more?, reporter 29 morning again visit Yangzhou longteng Wenzhou shoe leather trade city, the person responsible to reporters reveal his “high-quality low-priced” of marketing.
Provincial agent manufacturer direct PK area on level proxy
15 years ago, hangzhouwulinguangchang a fire burned Wenzhou shoes of poor quality; 15 years later, Wenzhou people enduring hardships, exerting force start the reoccupation of the domestic market. It is understood that, at present there are shoes, Wenzhou enterprises more than 4500, the annual output of up to 200 billion yuan, profits and taxes 15 billion, more than 75% of the domestic market are produced from Wenzhou shoes, and many international famous brand in Wenzhou authorized production. Ockham, CT, Gilda are ranked among the top ten of the “national” shoe Wang, Wenzhou therefore referred to as “China shoes.”
Yangzhou Wenzhou shoe Wang, General Manager, told reporters that it was his back against the “China shoes are” this tree, Dragon Wenzhou shoes city officially in October this year, previous merchant landing Yangzhou, shoe chose Wenzhou spider Wang, Yi shan er Kang, o, Red Ribbon, 100 more competitive market famous brand in Yangzhou, mostly national inspection-free product, and all were first-hand the price of provincial level agents; whereas in some of the largest shopping centre in Yangzhou, supermarkets and shoe stores, the brand is the same product in Yangzhou tier region agent, dealer profits at all levels to exploit, high commodity prices.
In addition, Yangzhou city, Wenzhou, Wenzhou shoes footwear enterprise established factory outlets brand accounted for about 1 / 3, “the former shop after factory” is the main mode of operation, has a flexible group of zero power, in a lower price point, “afire hand” is not surprising.
“Unified package” the price “PK40% deduction points”
On Sunday the cold weather , the rare miss rest of bi purchase a boots, friends with her has visited the city several shopping malls, drive in a shopping mall phase a favorite of the “French” leather, with leather shoes in the inquiry is the salesman the 680 Yuan high prices and expressed in store counters cannot offer. Disappointed, the lady come to Wenzhou shoes city, in a prominent position on the first floor, once again found a “French” brand “figure”, after the bargaining power, and the factory with the models of a pair of boots, and finally to the smooth settlement of $ 250.
Talk about Ms. bi, many people feel the same way, the reporter in Wenzhou shoe on the part of the consumer public interview, they have indicated that they are in large shopping centres and see samples, to shoe for similar products to purchase.
Wenzhou shoe Wang, General Manager, told reporters that the price was great so there is an important reason is that when the merchants shoe as the startup market, has entered the business from the first full year of rent and pay the industry and commerce, taxation, management fees, and no entry fee, plus shoes city unified package publicity, moved into the business of the additional expenditure cost is very low, so the price is appropriate shoes is low; in some large shopping malls, brand shoes counter to pay high fees, advertising, the approach of a sales point, shopping malls, other fees deduction points , all assessments on each pair of shoes, to about 40% of the selling price, the price will rise with the “shoes”.
50 Yuan / square meters monthly PK200 Yuan / square meters monthly
Zhejiang Red Ribbon shoes co., Ltd is a professional engaged in footwear product technical research and production enterprise, China Association of enterprises, shoes main producing the “Red Ribbon” card in men and women and high grade shoes leather , leather industry association approved different?? 1beads “leather logo products,” in October this year, Red Ribbon footwear general agents in Jiangsu Province first batch in Yangzhou city of Wenzhou shoes.
29/00, reporter at Red Ribbon shoes interviews of half an hour, the merchants had five or six double release the ball high grade shoes leather.
Gold, General Manager, told reporters that don look at yesterday customer but are valid operators that rely on friends introductions have prepared, mainly at their shoes products at bargain prices, opened just two months, their monthly 20 million turnover, is really not easy, than other cities have just opened in the city of Wenzhou shoes is better than many.
When a reporter asked since the “Red Ribbon” is a brand of high grade shoes leather, why not in urban areas, supermarkets, shopping center “beginning economies,” gold said, General Manager of Wenzhou shoe is the Middle-the largest professional market, although the position is located in the Eastern, slightly, but traffic is fairly convenient, attracting them in this settled mainly rent cheap, one year rent-free venues, next month rent per square metre , only 50 or so, and the Centre of the bustling lots of shopping malls, the rent per sq m to $ 200, operating costs will increase a lot; besides they are manufacturers of Jiangsu General Agent, to achieve greater sales, can only rely on affordable price to win the Yangzhou and surrounding public consumption and footwear dealer.
“Online marketing” PK “second settlement”
November 26, quality, business offices, city Guangling Rd. (e) price Bureau staff combined to Yangzhou city of Wenzhou shoes, spot checks is not found price fraud, unfair competition and three no product, check the sector to Wenzhou shoe “affordable” authenticity for detailed inspection.
< br /> Yangzhou Wenzhou shoe General Manager Wang told reporters, Wenzhou shoes city opened in 2 months, has been gradually set up in the consumers themselves “banner”, the quality supervision, business, the price of spot checks has truthfully to prove this, consumers must not underestimate the shoe brands. In addition, they as a trade city, on the one hand, to implement high-quality brand and moved into the “access”, on the other hand also on merchants conducting “caretaker” service. In creating “sincere Tongtian” service concept, businesses make autonomous “online marketing” by the seller and the buyer bargaining settlement, no intermediate links; while some large shopping malls, people have to pay to the Mall, shopping centre, the cashier will let dealer settlement, timely, in full settlement? there are dealers, so there is a risk of dealer can only raise the price to avoid shoes, this is the largest shopping centre in shoes of a false high prices cannot be ignored.
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